


Does Twitter Have a Good ROI for New York hotel marketing? (And what would that mean, anyway?)
In prior times, I have made the audacious claim that Twitter has a poor ROI in terms of marketing. Lately I have been arguing that we should reconceptualize “ROI” for social media, perhaps renaming the acronym “Return on Information” or “Return on Influence.” Such [...]
Tags: hotel marketing, hotels, marketing internet marketing, new york hotel, search engine visibility, sheer level, spur of the moment, twitter, York
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Is Twitter the next huge e-commerce site? According to a story in The New York Times, it could be. The report puts a few pieces of information together to.
Tags: business model, e commerce site, New, new york times, report, Times, twitter, York
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