‘York’ Tagged Posts

New York Hotels and Twitter ROI

Does Twitter Have a Good ROI for New York hotel marketing? (And what would that mean, anyway?)
In prior times, I have made the audacious claim that Twitter has a poor ROI in terms of marketing. Lately I have been arguing that we should reconceptualize “ROI” for social media, perhaps renaming the acronym “Return on Information” or “Return on Influence.” Such [...]

 

Twitter Business Model Revealed?

Is Twitter the next huge e-commerce site? According to a story in The New York Times, it could be. The report puts a few pieces of information together to.