Social Media for Lawyers: Twitter Edition
Product DescriptionYour clients and peers are already using Twitter and other social media tools as a critical means of collaboration and business...
Product Description
Your clients and peers are already using Twitter and other social media tools as a critical means of collaboration and business development – are you? This micro-blogging tool has become increasingly popular amongst leading law firms including: Allen & Overy; Weil, Gotshal & Manges; Deacons; McDermott Will & Emery; Dechert LLP and more over the last two years and is now used extensively by forward thinking lawyers to make contacts, share information, acquire new cl… More >>
“I’m a lawyer, not a bird!” may be your gut-level reaction to anyone suggesting that legal professions ought to use the social media platform Twitter as part of their professional practice. That was certainly my thought before I read the newly-released “Social Media for Lawyers: Twitter Edition” book by New York lawyer Adrian Dayton. I’ve been convinced otherwise.
“Social Media for Lawyers: Twitter Edition” is both an enjoyable read and a useful step-by-step guide to using Twitter. Most importantly, whether you are a novice at social media or simply uninitiated in the Twitter environment, Dayton’s book will give you the confidence to boldly join the worldwide Twitter community with a professional image.
The book dispels the myths that stop people from using Twitter, then explains the simplicity and power of this online tool. Learn everything from creating a profile with a hook, @replies, retweets, hash tags, tweet-ups, and TweetDeck without feeling like a “dummy” or “idiot.” Then learn how to use the power of Twitter to generate leads and grow your business.
“Social Media for Lawyers: Twitter Edition” is a must have for anyone wanting to use Twitter, even if they aren’t a lawyer.
Rating: 5 / 5
One of the people I have been following on Twitter is @AdrianDayton. (In the world of Twitter, a person puts the @ before a name when you are singling that person out to talk to or follow.)
At the California Bar Association meeting held in San Diego last week, I bought Dayton’s book, “Social Media for Lawyers: Twitter Edition.” I have been tweeting for the past four months, messing around, having fun, protecting my tweets, and collecting followers of mostly fellow court reporters who thought what I was doing was funny, amusing, and maybe someday would have value.
Reading Dayton’s book has opened my eyes to the power of Twitter.
I’ve been following Dayton on Twitter for the past month, and I find his tweets and story to be informative and positive with action steps. I could tell he is a kind, smart man who wants his followers to be successful.
Dayton writes in his book about the basics of Twitter, how to get started, the theory of Twitter, and how to utilize the power of Twitter particularly as a businessperson. I use the word “businessperson” on purpose. The title of the book reads, “Social Media for Lawyers.” I would argue that Dayton’s book transcends law and could apply to any business in the service sector. Dayton goes into why one should follow certain people, how to collect information, jump into a relevant conversation, the etiquette of tweeting, and most importantly how to start “contrarian thinking.”
Last week I listened to @StephenFairley of The Rainmaker Institute speak, and he used the phrase, “contrarian thinking.” That is my new FAVORITE phrase.
I highly recommend Adrian Dayton’s new book. It is an easy, fast read. Attorneys would “get it” immediately. Twitter can be fun, but more importantly, it can be a way to create opportunity. Dayton gives you the tool of Twitter to be a social media rainmaker.
Rating: 5 / 5
The author has a fresh, fun writing style that kept me laughing as I read this informative book. As I got to know Twitter, I also got to know Adrian because he shared life memories at the beginning of each chapter that became metaphors for aspects of the Twitter world. Very clever.
The step-by-step explanations of how to use Twitter will be very helpful! With this book, a social media novice (like me) will feel more comfortable engaging in the online world.
Rating: 5 / 5
There is almost no material out there discussing Social Media, specifically for lawyers. @adriandayton is the first to jump in to a new and important space – twitter – and social media generally. Lots of basic material there for firms that have no idea what twitter is plus lots of advanced ideas that will take the casual twitter user to advanced. Most importantly, a solid discussion on converting twitter into clients, how to behave, what to say, not to say, how to measure return on investment. A worthy read for any firm! Thanks Adrian. @garywinterlaw
Rating: 5 / 5
Adrian Dayton did a crisp overview of why and how anyone, not just lawyers, should join the social media revolution. Good start-up tips, best practices, and statistics to back up the story. A quick and effective read for anyone on the fence or desiring to review their methods with Adrian’s successful methods.
Rating: 5 / 5