Twitter was founded in 2006 by Jack Dorsey, Evan Williams and Biz Stone, practically making it an overnight success story. Odeo co-founder Evan Williams left Google in October 2004. Along with other former Odeo employees, Williams and Stonate founded Obvious Corp. in 2006. In April of 2007, Twitter was born as a separate company. Xanga, Blogger, Odeo, and Obvious were also created by Twitter co-founder Biz Stone. The CEO of Twitter was Jack Dorsey until October of 2008, when he moved to the role of chairman of the board, while Williams assumed the role of CEO.

The URL twitter.com has existed since 2001. In February 2005, the white page got a logo. It was a simple little blue "Twitter" logo. Nothing else happened until October, 2006. That is when the Twitterface was finally unveiled.

Since 2006, Twitter has grown at a stupendous rate. Twitter has become the de facto micro-blogging software, with users in the dozens of millions.

The term for the blog posts you make using Twitter, which can only be a maximum of 140 characters, is "twitter." A tweeting campaign needs to be systematic, with multiple posts made daily. For most independent business persons, this is highly impractical. But there are ways to get this done that are more efficient.

BigTweet is an example of a tool that can help make tweeting easier. BigTweet is a plugin for your Web browser that lets you post a tweet to Twitter by just clicking the BigTweet button, located on your browser's link menu. If you highlight a section of text and then click the BigTweet button, your tweet will contain the text you highlighted. If no words are selected, the tweet just contains the title of the web page and a short link.

Another more powerful technique is to use Tweet Later. With Tweet Later, a few tasks that are critical to the success of your Twitter campaign are automated. One high leverage function it provides is the ability to pre-schedule recurring spinnable tweets. Spinnable text is content that contains alternate words or passages which are randomly selected by software to dynamically create unique versions. A single spinnable tweet becomes the seed for many other tweets. The program will also follow anyone who follows you and send a personal message to your new followers.

Tweeting is useful to search engine marketers because keyword-optimized tweets can appear in search results. Tweeting is useful to bloggers for helping increase visibility and building a loyal reader base. I think we are just now discovering just how useful Twitter is for business promotion. Don't spin your wheels trying to figure it out. Use tools like BigTweet and Tweet Later to get more done in less time.

Though it is very young, Twitter is growing at a phenomenal
rate. Learn how to use it, and it is a powerful marketing
tool for your business. All you gotta do is tweet.

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